Google Ads Management
Full-funnel campaign management focused on leads and revenue, not vanity metrics.
- Keyword + search term strategy
- Ad copy and extensions
- Ongoing optimization & testing
Boutique PPC for real businesses
Transparent, performance-driven Google Ads for small and medium businesses.
Click Candor helps local service brands and agencies get more calls, form fills, and booked jobs — without mystery fees or bloated retainers.
✅ Ideal for budgets of $2,500+/month
✅ Google & Microsoft Ads
✅ No long-term contracts
Recent client snapshot
+47%
Increase in qualified leads in 90 days.
- Clear reporting you actually understand.
- Honest feedback on what’s working (and what isn’t).
- Strategy for today, not last year’s playbook.
Who Click Candor is for
You don’t need a giant agency. You need a partner who cares if your phone actually rings and your calendar fills.
Local service businesses
Auto repair, home services, medspas, movers, contractors, and other service pros with serious intent behind every click.
SMBs with real ad budgets
Small and medium businesses investing $2,500+/month in Google Ads who want that spend treated like it’s coming from their own pocket.
Agencies & tired PPC clients
Agencies needing white-label PPC execution and businesses tired of big-box agencies charging crazy fees for copy-paste campaigns.
PPC services built for clarity and control
No black boxes. No “set it and forget it.” Just a clear plan, clean execution, and reporting that ties spend to outcomes.
PPC Audit
A clear, honest audit of what’s working, what’s wasting spend, and where opportunity is hiding.
- Account structure review
- Waste & missed-opportunity analysis
- Prioritized action recommendations
Conversion Tracking
Set up tracking that actually reflects real leads — not just clicks and page views.
- GA4 & Google Tag Manager setup
- Call, form, and lead tracking
- Clean event & conversion mapping
PPC Consulting
Strategy sessions, second opinions, and ongoing advisory for in-house teams.
- Campaign & landing page feedback
- Budget and channel planning
- Monthly or one-off sessions
Microsoft Ads Management
Extend what works on Google into Microsoft/Bing for more high-intent volume.
- Account builds & imports
- Search & audience campaigns
- Performance alignment with Google Ads
Why Click Candor?
“Candor” isn’t just a nice word. It’s how every campaign is run: with honest conversations, clear expectations, and the freedom to say what’s really happening in the account.
Transparent communication
No disappearing acts. No mystery strategies. You’ll always know what’s been done and why.
Performance-first decisions
Every recommendation ties back to qualified leads, booked jobs, or revenue — not just CTR or impressions.
Right-sized for your business
Boutique on purpose: enough capacity to test and optimize, lean enough to care about every dollar of your spend.
A simple, honest PPC process
Here’s what working together looks like from the first call.
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Quick intro call
We talk through your business, goals, and current marketing setup.
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Account & tracking review
Access is shared, we review your current campaigns and tracking, and identify the biggest gaps.
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Plan & rollout
A clear PPC plan is created and implemented — then reported on with honest, no-fluff updates.
PPC insights for real-world businesses
Future home for practical posts on Google Ads, Microsoft Ads, and getting more from your existing traffic.
Coming soon: Auditing your Google Ads in 30 minutes
A simple checklist you can use before you ever talk to an agency.
Coming soon: Tracking the leads that actually matter
Stop optimizing for empty form fills and start tracking real conversations.
Coming soon: When it’s time to add Microsoft Ads
How to know when you’re ready to expand beyond Google.
Request a PPC audit or say hello
Share a bit about your business and ad accounts, and you’ll get an honest take — whether we end up working together or not.
- Ideal for businesses spending $2,500+/month on ads.
- No pressure, no long-term commitment required.
- We can work direct with you or as a white-label partner.