Case studies
Here are just a few examples of the work Click Candor has done.
Results vary by budget, competition, and sales process.
Coleman Taylor Transmissions
Industry: Automotive Repair & Service
The Challenge
Coleman Taylor’s PPC history revealed a familiar but costly pattern: ad spend generated calls, but lead quality was low. The business needed more than activity, it needed predictability and higher-intent search demand. The challenge centered on capturing bottom-funnel searchers while reducing inefficiencies from broad or low-relevance queries. Improving budget efficiency and call quality became the primary objective.
The Solution
Executed a conversion audit and redefined optimization priorities around ideal customer actions. Campaigns were rebuilt using a mobile-first structure, focusing on high-specificity, high-intent search queries to improve lead quality and efficiency.
Lanigan Worldwide Moving & Warehousing Inc.
Industry: Residential Home Services
The Challenge
Lanigan aimed to attract residential movers across the Memphis, TN metro area. While their previous Google Ads account showed healthy conversion numbers, those metrics were misleading and failed to generate jobs. The prior agency counted contact form page visits as conversions instead of completed submissions, inflating perceived performance. Furthermore, the majority of leads came from branded searches — clicks Lanigan should not have been paying for since they would typically occur through organic visibility.
The Solution
Replaced the legacy campaigns with a fully rebuilt, search-only structure. Services were strategically separated into focused categories, messaging was optimized to increase engagement, and budget allocation was guided by revenue impact rather than surface-level metrics. Ongoing optimizations and controlled testing of new campaign types drove continued performance improvements.
Urgent Care Walk-in Clinic in Lakeland, FL
Industry: Healthcare
The Challenge
A top-rated urgent care clinic in Polk County, Florida sought to increase patient volume, specifically for general medical care and school/sports physicals. Their existing Google Ads campaigns lacked proper conversion tracking and attribution, making it difficult to measure performance or understand which interactions were driving actual patient visits. As a result, budget allocation and optimization decisions were largely guesswork, leading to missed opportunities for growth.
The Solution
Implemented a comprehensive conversion tracking framework to capture high-value patient actions, including form submissions, calls from ads, and website-generated calls via Dynamic Number Insertion (DNI). With accurate data in place, we restructured and refined ad messaging to improve ad rank, relevance, and mobile performance. The impact was immediate and sustained: click-through rates steadily climbed over a six-month period, ultimately doubling, while conversion rates improved from 3% to an average of 10%.